Nicole Leffler: The DAS Interview Series

Nicole is a CMO AI advisor and thought leader with over 20 years of marketing experience. Nicole's Background - Grew up in Colorado, then moved to Atlanta as a preteen which taught adaptability. - Was a Division 1 swimmer in college which taught persistence and putting in consistent work. - Founded an ecommerce chocolate company in the early 2000s before tools like Shopify existed. Had to build custom solutions. - Worked for a B2B SaaS company heading marketing which translated a lot of ecommerce skills. Leveraging AI in Marketing - Don't think marketers who embrace AI are at risk - it's those who refuse to adopt it. - Important to start learning early when additions are small and integrate them slowly. - Can secure job stability by staying ahead of AI advancements. Sharing AI Knowledge - Nicole shares 90% of what she knows publicly, but customizes the last 10% when working directly with companies. - Started a TikTok channel to share AI learnings which now has 13,000+ followers. - Uses stories to help people connect concepts to deployment. Working with Companies - Nicole trains marketing teams at companies from Series A to Fortune 50 on leveraging AI. - Specializes in B2B SaaS but works with all types of companies. - Focuses on understanding needs and customizing AI training. You can find Nicole https://nicoleleffer.com/ https://www.linkedin.com/in/nicoleleffer/ https://www.tiktok.com/@nicoleleffer/