100: Data Quality Is Relative to Purpose with James Campbell of Superconductive

Highlights from this week’s conversation include:

• James’ role at Great Expectations (2:33)
• What Great Expectations does (5:49)
• How Great Expectations approaches data quality (7:01)
• Why a data engineer should use Great Expectations (16:41)
• Defining “data quality” (19:16)
• Translating expectations from one domain to the other (27:00)
• Community around Great Expectations (30:59)
• The user experience (33:41)
• Something exciting on the horizon (40:27)
• Interacting with marketers in a non-technical way (43:57)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.