131: How Data Teams Interact With Marketing Tools with Jason Davis of Simon Data

Highlights from this week’s conversation include:

• Defining CDPs (2:28)
• The data team's role in marketing (7:41)
• Leveraging commonalities across businesses (12:49)
• Building a CDP with customer data (18:05)
• Challenges in identity modeling (23:00)
• CDP lifecycle and one-to-one data (30:06)
• Segmentation and optimization (33:23)
• Real-time data in the cloud (40:37)
• The future of AI and machine learning (43:02)
• Final thoughts and takeaways (46:42)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.