40: Graph Processing on Snowflake for Customer Behavioral Analytics

Highlights from this week’s episode include:

• Launching Affinio and the engineering backgrounds of the co-founders (2:36)
• The massive transformation in customer data privacy regulation in the past eight years (6:23)
• Creating the underpinning technology that can apply to any customer behavioral data set (10:05)
• Ranking and scoring surfing patterns and sorting nodes and edges (14:13)
• Placing the importance of attributes into a simple UI experience (19:28)
• Going from a columnar database to a graph processing system (25:20)
• Working with custom or atypical data (32:46)
• The decision to work with Snowflake (37:43)
• Next steps for utilizing third-party tools within Snowflake (52:18)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.