DESIGNCAST | Rebrands | DGDC

"Most people comment on logo rebrands as if they're judging a diving competition when they should be judging a swimming competition. It's not what kind of splash you make when you hit the water. It's how long you can keep your head above the water." Michael Bierut said it best. We should review logo rebrands differently. Logos need to have a long life, not win points in a discussion. So we decide to take a look at some of the most recent rebrands and discuss them with exactly this perspective in mind.

The gang looks at Burger King, Cadbury, GM, and Kia. We've also included this Companion PDF so you can follow along with our chat. If the link does not work, we have it on our Instagram bio link as well! 

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The DGDC Podcast

Nick Longo

Mikelle Morrison

Jordan Wilson