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The Documentary Podcast

Buy me love: Inside the world of love coaching

27 min • 28 september 2021

Love coaching is a multi-billion dollar global industry, and one of the fastest growing in the world. More single people than ever are looking for advice to find a lasting romantic partnership. The result has been an explosion of coaches who claim to guide you to love through viral videos and costly in-person seminars. The BBC attends one such seminar in Kenya, with one of East Africa’s most famous love and lifestyle coaches, Robert Burale. He says he can show women all the secrets and tricks to find love in days. But does it work? Is this really a route to buy love, or simply a way to sell a dream?

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