Laws of luxury | A luxury industry deep dive

Luxury doesn’t play by the rules of traditional marketing, it rewrites them entirely.

In this episode, we dive into the fascinating (anti)-marketing laws of luxury that keep the industry exclusive, aspirational, and unlike anything else. 

• Why do true luxury brands avoid discounts, embrace imperfections, and let creators, not consumers, lead the way? 
• How does scarcity fuel desire?
• Why does waiting actually make luxury more desirable? 

We’ll break it all down. Join us for this deep dive into the anti-laws of luxury!

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Disclaimer:
Nothing in this podcast can be considered financial advice. This is for educational purposes only. We may hold positions in the businesses discussed. Do your own research.