Failed study, new safety finding, mistakes - breaking bad news

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In today's episode, Benjamin and I discuss about the following points:

• First mover advantage
• Preparing and planning
  • Be clear on your goals
  • Who do you want to move from A to B 
  • What questions will come up?
  • What will be our replies?
  • What will be the follow-up questions?
  • Who will be affected?
  • Who needs/must know first?
  • How do you communicate it?

How to break the bad news:

• Tell it all
• Tell it fast
• Tell them what you’re doing about it
• Tell them, when it’s over
• Get back to work

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