What is the current state of Launch and Lifecycle work and how did it evolve?

Interview with Jenny Devenport

This is a series of episodes and today's content is the first episode. Join Jenny and I while we dive into her career and discuss important points about the following:

• What is Launch and Lifecycle
• How as it evolved in the last 2 decades with respect to
  • Phase IV studies
  • Observational studies
  • RWE
  • HTA
  • Global vs local positions
• What is the relationship between HTA vs non-HTA areas and collaboration with stakeholders
• Collaboration with the regulatory side
• Involvement in strategic evidence generation
• Number of statisticians/programmers supporting this area
• Organization within or outside of statistics departments 
• Outsourcing approaches (strategic parts, RWE and outcomes research, studies, NMA/health economics)

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