Why you sometimes need to put your marketing hat on

Discussion with Alexander Schacht

What can you learn in this episode?

Marketing helps bridge that gap between complex data and real-world impact.

What are the key takeaways here?

Marketing is more about listening than it is about broadcasting. Understanding your audience’s needs and preferences is crucial for effective communication. Know who your stakeholders are and what they expect from you. Meeting (or exceeding) those expectations builds trust and credibility. Keep an eye on your competitors, but don’t let them dictate your strategy. Use their presence as motivation to innovate and improve. Putting on your marketing hat now and then can elevate your statistical prowess to new heights. So, embrace it, experiment with it, and watch how it transforms not only your work but also your impact on the world.