Telling people to 'just listen to reason' or 'just look at the facts' in a post-fact world mired in addictive consumption is akin to telling an addict 'just stop using.' Well intentioned, but not ultimately addressing the root of the issue. So while rational analysis of factual sources is certainly necessary to combat conspiracy and widespread untruths, there are deeper forces at play within human minds, hearts, and societies that ultimately must be addressed in order to find a harmonious way of living in the world. Within this, pursuits that have long been deemed ‘irrational’ — structuring societies around a living, breathing, ritual core, enacting forms of regular cathartic expression, telling stories that reinforce deep access to the imaginal, forwarding a vision of life in which we are deeply linked to animate forces of nature — such ‘irrational pursuits’ that reprioritize harmonious relationship with a living world as the pinnacle of all human purpose may be the only rational way to get us out of the mess we’re in.