Episode 15: Embracing AI Tools to Elevate Creativity with Creative Marketing Director Val Madden

Join Tisha in conversation with Val Madden, an executive creative director with over 20 years of experience in leading marketing campaigns for global brands like NBC, Amazon, MGM Studios, and Prime Video, as they take a dive deep into artificial intelligence to discuss their impact on the creative process.

Val shares her unique perspective on blending human-centered storytelling with AI to streamline workflows and craft emotionally resonant, original content. She also explains how her consultancy is working on customized AI tools for creative marketing strategy, detailing the significant improvements in efficiency and creativity it brings.

The conversation also touches on how AI can revolutionize independent filmmaking and the entertainment industry, advising creatives to adopt AI tools to avoid being left behind. Val elaborates on the importance of curiosity, effective communication with AI, and the ethical use of these technologies.

01:58 Val Madden's Background and Career

04:09 AI Integration in Creative Processes

05:28 Custom AI Tools and Their Benefits

09:16 AI's Role in the Entertainment Industry

20:01 Practical AI Tools and Tips

38:16 Ethics and Future of AI

About Val Madden:

Val Madden is an Executive Creative Director with 20+ years of experience in audience-centric branding, visual storytelling, and leading marketing campaigns for global entertainment brands like NBC, Amazon MGM Studios, and Prime Video. As a trailblazer in creative innovation, Val blends human-centered storytelling with Generative AI to streamline workflows and craft emotionally resonant, original content that engages audiences and drives business results.

Val champions the integration of AI into creative processes, fostering efficiency, play, and impactful outcomes. Her unique perspective, shaped by the gifts of dyslexia, allows her to spot patterns, solve problems, and develop fresh, innovative strategies.

Through her consultancy, VMCre8, Val is building the Promptsteer Playground, a space to explore AI-driven creative prompts and custom ChatGPTs like “Maxx Strata”; An AI-powered tool for creative marketing strategy and campaign development. She is passionate about mentorship and helping others embrace AI as a transformative tool for creativity, innovation, and efficiency.

Val is here to share her insights into how AI tools can solve pain points, elevate creativity, streamline workflows, and empower us to navigate life and career with clarity and purpose.

Connect with Val at:

www.vmcre8.com

www.promptsteer.com

LinkedIn: @valeriemadden

Instragram: @valspov