REPLAY! George Feltenstein: A Career in Classic Film Marketing

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This is the first of our REPLAY podcasts, where we revisit some of our early hidden gems, compilations, and most popular episodes.  

Episode specific description:
Prepare yourselves, film buffs and cinema enthusiasts, as we embark on a fascinating journey through the ever-evolving film and home entertainment industries with none other than George Feltonstein of Warner Brothers. We'll be tracing George's illustrious career, from his roots in MGM UA to his current role in preserving classic films at Warner Brothers. He'll also share his insights on the marketing and distribution of these timeless creations, and his role as the producer for over 100 restored soundtrack album CDs. 

In our conversation, we venture into the realm of technology's transformative impact on home entertainment. We unpack the revolutionary influence of the laserdisc format, the innovative extras MGM included in the Wizard of Oz anniversary edition, and the game-changing introduction of the DVD format by Warren Lieberfab in 1996. 

Brace yourselves as George and I tango with the complex dance of niche audiences, film preservation, and profitability in the cinematic world. We'll delve into his experiences in catalog marketing during the heyday of VHS and DVD, explore the rise of brand marketing, and dissect the success of film franchises like Forbidden Hollywood. On top of that, we'll also touch on the allure of precode and film noir films for younger audiences, the crucial role of technology in film preservation, and Warner Brother's unique relationship with UCLA. Trust me, you don't want to miss the stories behind the preservation of classic films such as The Wizard of Oz, Casablanca, and Singin' in the Rain, and the paramount importance of preserving the tales behind these films' creation.

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