Building a Fitness Brand + Community and Dominating Your Postcode

In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses.

Key Highlights:

• The layout of Jerome’s facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop)
• Pricing, marketing and sales process of Madisons.
• Importance of brand image including coaches, uniforms and staff.
• Pros and cons of employed staff vs contracted and why he stepped away from coaching.
• How he built a business from the perspective of a customer.
• The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses.
• Training programmes at Madisons between their SGPT and LGPT.
• The process and challenges of building two different businesses at the same time and lessons learnt.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Madisons: https://www.instagram.com/madisonsofficial/

Connect with Jerome: https://www.instagram.com/jeromebolze/

Connect with Mincka: https://www.instagram.com/minckacoffee/