The Fitness Marketing Agency Podcast
Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.
Key Highlights - Why renting space to PTs limits your gym’s growth potential. - How Lewis scaled to £50K/month with a hybrid gym model. - The key differences between open gym, 1-1 PT, and online coaching. - Why controlling the client experience leads to higher retention. - The small tweak that made his gym 10X more profitable.
This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell
#fitness#marketing #gym#fitnessmarketingagency #gymowner#personaltrainer #fitnessbusiness