"Data needs direct benefit" - Jörg Fockenberg, VP of Strategy, RSG Group

🔥 What's in this episode? 

3x longer gym stays without adding technology - this is how RSG Group, one of the world's largest fitness operators, is challenging conventional wisdom. In this episode, Jörg Fockenberg, VP of Strategy at RSG Group, reveals why strategic tech restraint might be the key to member engagement in an industry where 81% of operators are increasing tech investments. Discover how they're achieving remarkable results through social spaces and selective integration.

🎤 About our guest: 

Jörg Fockenberg is the VP of Strategy, Expansion and Franchise at RSG Group, managing global brands including Gold's Gym, McFIT, and John Reed across 900+ locations with 4.5 million members in 30 countries. He oversees international development, strategic partnerships, and drives innovation across the group's diverse portfolio. Under his leadership, RSG Group has pioneered a pragmatic approach to fitness ecosystem development focused on member value rather than technology for its own sake.

🎯 What you'll learn

[02:35] Strategic vision: How RSG plans to maintain market leadership through selective innovation 

[05:16] The functional fitness revolution: Integrating Hyrox training and electrified strength solutions 

[09:40] Technology selection strategy: Why RSG takes a measured approach in an age of digital hype 

[13:13] Data with purpose: Ensuring every data point collected actually benefits the member 

[14:53] The "third space" phenomenon: Why members spend 3x longer in gyms designed for social interaction

📌 Links & resources 

RSG Group

Connect with Jörg Fockenberg

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