"Insights over input" Jörn Watzke, Senior Director, Garmin Health

🔥 What's in this episode?

Garmin's fitness segment grew by 30% in a market where global wearable sales declined by 7% - this is how specialized health devices are challenging the one-size-fits-all approach. In this episode, Jörn Watzke, Senior Director of Garmin Health B2B, reveals why users don't need more data but better guidance and insights. Discover how Garmin is achieving remarkable growth through an open ecosystem that translates complex biometrics into actionable insights for both consumers and B2B partners.

🎤 About our guest:

Jörn Watzke is the Senior Director of Garmin Health B2B at Garmin, a company that achieved a record $6.3 billion revenue in 2024 with the fitness segment alone reaching $1.8 billion. He leads B2B partnerships and integrations across fitness, healthcare, and preventative health sectors. Under his leadership, Garmin Health has developed an open platform approach that powers thousands of partner integrations worldwide, from fitness chains like TechnoGym and CleverFit to research institutions like Harvard University.

🎯 What you'll learn:

[03:23] Why specialized wearables are growing while the overall market declines [07:04] How Garmin translates complex biometrics like HRV into actionable metrics like Body Battery [14:09] The ROI model that fitness businesses should define before implementing wearable partnerships [16:18] Why AI is only as good as its data input, and how continuous monitoring creates personalized training [22:21] The step-by-step process for becoming a Garmin Health B2B partner through API integration [19:50] How the convergence of fitness and healthcare industries will fundamentally change business models

📌 Links & resources

Garmin Health

Connect with Jörn Watzke on LinkedIn

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