"Less tech, more nudging" - Gaute Sandal, CDO, SATS

🔥 What's in this episode?

20% more app users than gym visitors - this is how SATS, the Nordics’ biggest fitness operator, is witnessing the digital transformation of their business. In this episode, Gaute Sandal, CDO of SATS, speaks about cracking the member retention code. This is how the operator is transforming good intentions into lasting habits through targeted communication and real-time behavioral triggers.

🎤 About Our Guest:

Gaute Sandal is the Chief Digital Officer at SATS, the Nordic region's #1 fitness provider with 276 clubs and 731,000 members. He leads a 50+ in-house technology team delivering digital solutions that have achieved over 400,000 unique weekly app users. Under his leadership, SATS has successfully implemented machine learning models and transformed their digital engagement strategy.

🎯 What You'll Learn

[01:11] How SATS defines digital success in the fitness industry

[03:25] The crucial first 8 weeks: Breaking down their member retention strategy

[06:32] Building an effective fitness ecosystem: Physical meets digital

[14:38] Smart data tracking: What really matters for member success

[22:07] The future of fitness technology and behavior change

📌 Links & Resources

SATS Group

Connect with Gaute Sandal

🎧 Enjoyed this episode?

• Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.
• Get more insights: Subscribe to the FitTech Club newsletter.
• Expand your network: Apply for a free power networking session with industry founders & executives.
• Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.