"Longevity market is a gold rush" - Jeff Zwiefel - Executive Director - Life Time Fitness, MIORA

🔥 What's in this episode?

GLP-1 drugs have 10% adoption in the US with users 3x more likely to exercise - this is how Lifetime Fitness is capturing a $6.7 billion total addressable market through their MIORA longevity clinics. In this episode, Jeffrey Zwiefel, Executive Director of MIORA Longevity and Performance, reveals how integrating medical-grade wellness services can generate $3 million EBITDA per location while dramatically increasing member retention. Discover how they're achieving membership satisfaction rates of 95% through personalized health optimization that extends far beyond traditional fitness.

🎤 About our guest:

Jeffrey G. Zwiefel is the Executive Director of MIORA Longevity and Performance at Lifetime Fitness, with 170+ athletic clubs across the United States and Canada serving over 1.5 million access members. During his remarkable 26-year tenure, he has helped grow the company from 7 clubs to 180 locations, scaling revenue from $137 million to over $2.3 billion. Under his leadership, Lifetime has transformed from a fitness-centered business to a comprehensive healthy lifestyle ecosystem with record-low monthly attrition rates of just 2%.

🎯 What you'll learn

[02:09] How Lifetime evolved from a narrow fitness vertical to a multi-generational "healthy way of life company" serving members from "90 days to 90 years old"

[05:51] The complete MIORA longevity program structure including metabolic code assessments, personalized health plans, and subscription model at $299/month

[14:08] Unit economics of longevity clinics generating $250,000 monthly revenue per location with 30-36% margins and $3 million annual EBITDA

[17:08] Three key challenges in launching a longevity business: creating a seamless customer journey, optimizing pricing for accessibility, and finding the right practitioners

[23:55] How GLP-1 medications represent a $6.7 billion opportunity for fitness businesses when combined with comprehensive lifestyle programming

[30:19] Why even younger generations (26+) are increasingly seeking biohacking and longevity services for anxiety, sleep disorders, and sexual function optimization

📌 Links & resources

• Lifetime Fitness: https://www.lifetime.life/
• MIORA Longevity: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html
• Connect with Jeffrey Zwiefel: https://www.linkedin.com/in/jeffzwiefel?trk=public_post_reshare-text

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