CPG trends 2025: Consumers at limit on rising prices; brands look to personalization, loyalty to spur growth

This episode of The Deep Dive unpacks the fascinating insights from the article CPG Trends 2025: Catering to Consumers to Drive Loyalty Plus Growth. Discover how the consumer packaged goods industry is evolving to meet rising demands for personalization, ethical practices, and engaging shopping experiences in an increasingly competitive marketplace.

What You’ll Learn in This Episode:

High-Quality Subscriptions

• Why curated subscription boxes like Blue Apron and Stitch Fix are transforming convenience into a tailored, high-value experience.
• How the subscription box market is expected to grow by 17.9% annually through 2030.

Experience-Driven Commerce

• Immersive pop-up shops, virtual try-ons, and interactive retail displays as the new standard in consumer engagement.
• How 55% of US brands are investing in creating unique and memorable shopping experiences.

Dynamic Pricing & Real-Time Personalization

• How brands use AI to tailor offers and pricing based on individual preferences and behaviors.
• The balance between personalization and data privacy, with strategies to ensure ethical use of AI-driven pricing.

AI-Powered Product Customization

• The rise of bespoke products like custom-fit running shoes and personalized skincare solutions.
• Challenges and opportunities of hyper-personalization in CPG.

Conscious Consumerism & Ethical Supply Chains

• Why 46% of consumers prioritize sustainability in their purchasing decisions.
• Examples of leading brands like Levi’s and Patagonia setting new standards in transparency and ethical practices.

Resources Mentioned:  CPG Trends 2025: Catering to Consumers to Drive Loyalty Plus Growth – Full article for further insights.

Join the conversation by subscribing to our podcast and stay ahead of the trends shaping the future of CPG.  For additional resources, visit The Future of Commerce. Let’s navigate the path toward a smarter, more sustainable consumer experience together.