Retail supply chain scenario planning: Safeguarding business as volatility rises

Retailers today face a world of constant change—from supply chain shocks and tariff fluctuations to climate disruption and consumer unpredictability. In this episode, we unpack insights from The Future of Commerce’s latest report on how scenario planning has evolved into a must-have capability for navigating this volatility.

We explore how smart retailers are integrating AI, predictive analytics, and dynamic collaboration into their planning processes. This isn’t about forecasting averages—it’s about building resilience through adaptive thinking and data-driven simulations. Drawing lessons from industry leaders like Walmart and Clorox, we reveal how long-term vision, real-time visibility, and strategic flexibility are helping companies not only weather disruptions—but emerge stronger.

Whether you're a supply chain leader, retail executive, or strategy planner, this episode offers tangible ways to turn uncertainty into a competitive advantage.

What You’ll Learn in This Episode:

🔍 Why Scenario Planning Matters More Than Ever

• How geopolitical instability, tariffs, and climate change are reshaping retail logistics
• Why traditional forecasting methods fall short in today’s environment
• The growing demand for proactive, forward-looking planning models

🛠️ Tech-Powered Planning in Retail

• How AI and machine learning power real-time demand fluctuation modeling
• Predictive simulations for tariff impact, supplier risk, and customer behavior
• Early warning systems that identify high-variance points in the supply chain

🤝 The Human Side of Resilience

• Why collaboration across procurement, finance, sales, and suppliers is key
• The role of shared corporate purpose in guiding scenario responses
• How companies like Walmart foster rapid response through partner alignment

🧭 Balancing Short-Term Reactions with Long-Term Strategy

• The danger of overinvesting in narrow contingency plans
• KPI frameworks that tie emergency actions to enduring profitability
• How Clorox responded to a 500% demand surge without overextending

Key Takeaways:

• Scenario planning has shifted from one-off exercises to continuous, tech-enabled strategy.
• Advanced tools like AI and real-time analytics provide early detection and granular modeling.
• Cross-functional and external collaboration is critical for resilience.
• Strong supply chain strategy is grounded in corporate purpose and long-term thinking.
• Retailers that balance agility with strategic clarity are best positioned to thrive amid disruption.

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