The Skyrocketing Value of First-Party Data

Guests include:

• Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
• Javier Flores, Global Industry Principal | Consumer Products at SAP
• Sunny Neely, Global Solution Director | Consumer Products at SAP
• Ritu Saluja, Global CX Advisor | CPG & Retail at SAP

Links to Learn More

• Blog - Third Party Cookies Are Ending: What to do?
• Webcast - What's the Ideal Customer Data Strategy for your Brand?
• Explore SAP Customer Data Cloud
• Article of the Week - Benefits of Direct to Consumer e-Commerce