Jonas Brännvall - How BankID Became Ubiquitous in Sweden

In this episode, we speak with Jonas Branvall, Head of International Expansion at BankID Sweden, one of the most widely-adopted reusable ID systems in the world. With 99.7% of Swedish adults using BankID and over 7,500 relying parties onboard, it’s a fascinating success story in the digital identity space.

I’ve been eager to explore what drives the adoption of a universally embraced digital ID system, and Jonas provides clear answers. We discuss the pivotal role of strong use cases in driving adoption, including the two major relying party use cases that helped BankID achieve its widespread success. Jonas also shares his insights on the tipping point for adoption—approximately 40% penetration—and why that marks the transition to ubiquity for both users and relying parties.

BankID’s story offers a powerful model for anyone involved in launching mobile driver’s licenses (mDLs), EUDI wallets, private-sector reusable ID networks, or companies looking to integrate these solutions.

Join me for this insightful conversation with Jonas Branvall and learn more about BankID at https://www.bankid.com/en/.