Branding vs Direct Response | Ep 378

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - Difference between Branding vs Direct Response: impact on business failure

(3:19) - Branding: maximizing value through shared stories, not immediate action

(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding

(9:32) - Give words that describe your brand, align with perception

(13:43) - Young direct response space lacks advice from older generation

(15:48) - Goodwill compounds faster than revenue, creates trust and value

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