How to Create the Acquisition Machine | Ep 232

What kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:00) - Beliefs for customer criteria & importance of key stories.

(3:14) - Goal: From external to internal motivation through habit.

(4:38) - Referrals, testimonials, and stories benefit sales and community.

(5:59) - Storytelling in sales deck for impactful pitch.

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