How To Use Data in Marketing | Ep 290

It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:30) - Marketing: understanding data as a consistent source of new material.

(1:45) - Data variables: base campaigns on different variables to maximize impact.

(7:33) - Showing increases: percent, absolute, revenue, and subsequent increase.

(9:54) - Three wheels: apply them to various stats like profit, revenue, churn.

(11:59) - Alex's template: guide for data-driven marketing campaigns.

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