The 5 Stages of Niche Hopping... | Ep 221

You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:16) - Alex's failed attempt at owning multiple businesses for more money.

(3:08) - 5 stages of Niche Hopping: optimism, pessimism, despair, perseverance, achievement.

(6:54) - Confronting head problems is key to achieving eight-figure goals.

(9:05) - Winning requires sticking through tough times when others give up.

(10:59) - Gym Launch's success through continuous testing and improvement.

(13:54) - Focusing on one niche, persevering through challenges for mastery.

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