"Surely you can do better than this"

The GamesIndustry.biz team discusses some of the biggest stories of the past week, where the phrase "Surely you can do better than this" applied in various ways.

We start by discussing the changes promised by Activision Blizzard CEO Bobby Kotick, who seeks to address the many concerns about the publisher's workplace culture with investment into diversity initiatives and recruitment as well as a voluntary paycut to his salary and compensation.

The plans have been declared as "a huge win" by the ABK Workers Alliance, but SOC Investment Group still believes more needs to be done -- at least in terms of executive pay -- and it throws into sharp relief the lack of a similar response by Ubisoft.

And speaking of Ubisoft, the direct source of this podcast's title is a marketing email in which Far Cry 6's villain goads the player for not spending more time on the game, among other things. We discuss the many perils of chasing engagement, both in terms of this email and the reaction to Brendan's tweet about it.

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