The Journey to SDV with Wards Intelligence [Live from AutoTech: Detroit] | Ep 7

Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more. 

Links referenced in this episode :

• Wards Intelligence Web site: https://wardsintelligence.informa.com
• Maitê Bezerra LinkedIn profile: https://www.linkedin.com/in/maitê-alves-bezerra-27a5a929/

Chapters:

• 00:00 - Overview
• 00:33 - Meet Maitê Bezerra
• 01:08 - Fun facts about our guest
• 02:09 - Why are software-defined vehicles important?
• 04:04 - Reducing vehicle weight and assembly complexity
• 05:16 - Key trends in the market
• 07:53 - The trends in make-vs-buy
• 10:07 - Recap of AutoTech Panel on differentiation
• 12:06 - The layer cake of software infrastructure
• 13:49 - The OEM journey of differentiation
• 15:52 - Misconceptions about SDV
• 18:05 - Rethinking the cost/benefit of SDV
• 20:09 - Responsive features through flexible infrastructure
• 22:20 - Paid features are all not created equal
• 24:24 - Electrification as an opportunity 
• 26:29 - Conclusion