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The Glossy Podcast

Week in Review: Underwear brand Parade acquired, people are abandoning Threads, Aldi enters the sneaker game

29 min • 18 augusti 2023

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week.

On this week’s episode, we talk about the Gen-Z DTC underwear brand Parade selling itself off to a more established underwear licensing company, the reason so many people have abandoned Meta’s Twitter competitor Threads in the last month and the $13 sneaker line released by grocery store chain Aldi.

Further reading:

How Parade is building an underwear brand based on Gen-Z values

Fashion Briefing: Are text-based social platforms still valuable for brands?

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