“I’m not sure how to price my illustration work. I think I panic and undercharge because I’m worried they’ll change their mind if it’s too much.”

This week’s podcast question is from Annabelle:

“I’m not sure how to price my work. I think I panic and undercharge because I’m worried they’ll change their mind if it’s too much.”

Ooft. 

This is a juicy episode. Money, mindset, value, VAT nightmares, and charging what you’re worth. 

Bon apetit from your Good Ship pals. 

Tuck in.

Timestamps

00:00 – The question: “How do I stop undercharging?”

01:30 – People can feel when you don’t believe in your prices

03:00 – What affects your value: niche, profile, usage, experience

05:00 – Editorial vs publishing vs live illustration: pricing realities

06:30 – Raising your rates to manage your workload

10:00 – Calculate what you need to earn (and start from there)

12:00 – Most illustrators can’t actually work 8 hours a day

14:00 – Self-worth ≠ pricing strategy

16:30 – Add 20% and see what happens

18:00 – TL;DR: You’re probably undercharging

Stuff we mention:

• The AOI’s Pricing Calculator
• Jessica Hische’s brilliant tool: The Dark Art of Pricing
• Our Business Course for Illustrators gives you the pricing confidence (and strategy) that no one teaches you at art school.
  → Join the waiting list
• Freelancer’s Bible by Alison Grade – super helpful if you like numbers and practical steps

Have a lovely week. And up yer rates.

x Helen, Katie & Tania
 The Good Ship Illustration

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✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com

p.s. We love answering your illustration questions. Click here to submit your question for The Good Ship Illustration Podcast 🎙