How to Succeed in Coffee Mugs Without Really Trying

What does it takes to be a superior coffee mug?  In this battle royale we assess the merits of 10 different mugs from the humble NYC diner mug by Fishs Eddy all the way to mugs and cups by PKK Ceramics, East Fork Pottery, Haand, Willowvane, Best Made, Granby Workshop, Object-Matter "O-M" and others!!!  What's the current "hype mug" of 2021 aka #TheMug and does it deserve all the hype?  Which mugs are worth the price and which are not even worthy to hold your morning brew regardless of cost!  You'll never look at a coffee mug the same way ever again!