Balancing Sustainability and Business in Service Design with Sidney Debaque

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Welcome to This is HCD. In this episode, we chat with Sidney Debaque, a service designer and strategist, about integrating sustainability into design. Sidney discusses his journey into using design for good, balancing value-aligned work with financial needs, and the challenges of embedding sustainability in organisations. We emphasise using design principles to promote sustainability, the importance of both top-down and bottom-up approaches, and empowering users. The conversation also highlights transparency, localism, iterative design processes, and the responsibility of designers to advocate for ethical practices. Sidney concludes by sharing his plans to launch a consultancy focused on reducing environmental impact and fostering sustainable behaviours.

• linkedin.com/in/sidneydebaque

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