Phil Laufenberg 'Unpicking Henry Ford’s ‘A faster horse’ quote'

Adrienne: Hello, and welcome to ProdPod.  We’re a part of This is HCD. We’re bringing all human-centred practitioners real and honest conversations about product management.  My name is Adrienne Tan and I’m the co-founder of Brainmates.

Today, I’m here with Phil Laufenberg, he’s the CEO at Practera, an education software company in Sydney, Australia. 

We’re discussing a quote that has been touted around in the product management circles for as long as I’ve been a product manager. That, my friends, is a really long time, it’s close to 20 years.  The quote is by Henry Ford, I’m sure most of you would have heard this quote before, it says, “If I’ve asked people what they wanted, they would have said a faster horse.” Now, there’s so much that we can talk about that, so let’s get started.   

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