Steffi Kieffer 'Designing with AI: Exploring the Intersection of Artificial Intelligence and Design'

34 min • 3 maj 2023

Hey folks, I’m delighted to bring you two exclusive interviews from a very special event that I attended recently in Nuremberg in Germany called Teaming with AI.

A few weeks ago, as I was driving to Northern Ireland, I mentioned to my wife, about an event my friends Markus Hormess, Adam Lawrence and Florian Bailey were hosting. I didn’t expect to be given a free pass to attend from the family, but it came and I didn’t ask a second time.

I’ve a bit of a love hate relationship with AI. I enjoy reading about, but can foresee some massive transformations that are likely to occur, not in the future, but right here and right now. I hadn’t really sat down and given the impact that much thought other than it was extremely likely. This event gave me the time to pause, connect, reflect and review the changes in macro level detail.

What was of most interest to me, was how it would change how we design or more to the point, how it would likely change DESIGN. I gave an-hour session at the conference on how This is HCD has been leaning into AI since 2018. Most of the edits are trained on my voice, meaning we have presets for my microphone at home, and even have the ability to edit what I say using a trained AI on my Mac to make small changes here and there.

But back to Design, well I was in a workshop led by our guest today, Steffi Keiffir. She is an independent practiioner and facilitates Design Thinking workshops, Design Sprints etc and has been using AI a lot more than most within their work, and we go deeper into this. Just how they are using, what AI pieces they are using, so if you listen to the entire episode, you’ll get an overview of just how much change is upon us. We used a basic 5-step design process and reviewed how, where and when AI can be applied and what the likely outcomes are.

Quite simply, this is a must listen for anyone on the tools, or anyone within any strategic function in business today.

Let’s get into it.