Are Editorial Playlists Overrated? ft. Arjun Shah

On this week's episode, we pose a somewhat controversial question inspired by a big climber on the charts. We discuss whether musicians and industry professionals expend undue time and effort on getting their songs on editorial playlists, with Arjun Shah, the founder of talent management company Shark & Ink. Shah's enterprise represents Suzonn, a singer/songwriter whose track "Farq Hai" has seen a recent surge in streams, only a tiny percentage of which are attributed to editorial placements. He tells us how the 2020 single finally broke through, the best practices artists should follow to help their new releases gain traction, and what led "Farq Hai" to climb a massive 70 positions on the Spotify Weekly Top Songs India chart published on September 22, 2023.