Do music videos matter anymore?

On this week's episode, we talk about key movements on the Spotify Weekly Top Songs India chart published on September 1, 2023 and whether music videos are as essential for a song's success as they were in the past. We discuss how eyeballs are increasingly shifting toward short format content and why the importance of an MV varies from genre to genre.

PS: We will be at All About Music on 9th September hosting a live session about 'Where do hits come from in 2023?'. The session is scheduled for 2:15 PM at Ballroom 3 @ The Grand Hyatt, Mumbai. The event is sold out so if you already got your passes, we will see you there!