How did Malayalam become Indian music's fastest-growing language?

Since Spotify launched in India at the end of February 2019, the listenership of music in Malayalam has grown a whopping 5,300% globally. With tracks from the blockbuster 'Aavesham' dotting the charts, we examine the hows and whys behind Malayalam music's phenomenal rise. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on May 17, 2024.