How do I-Pop labels devise their music streaming strategies?

In a country with over half a dozen international and local music streaming services, marketing a track requires a multi-pronged approach On this week's episode, we speak to the founder of Artiste First, the label behind surprise hit "Ishq" by Faheem Abdullah and Rauhan Malik, to find out how they tailor their strategy for each DSP in order to maximise traction. As always, we look at the key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on May 3, 2024.