[Revisit] Decoding Anuv Jain's Streaming Success

Anuv Jain’s "Husn" is officially at #1 on Spotify's daily Top Songs India chart, making it his first release to reach the pole position and a landmark moment for independent music (though the single is distributed through Universal Music). We couldn’t think of a better time to revisit the conversation with Aayushmaan Sinha, the founder of Represent, which manages Anuv, to break down the singer/songwriter’s streaming success. Through a combination of community building and a sharp focus on measuring metrics that matter in the long run, this analysis of Anuv’s success is a masterclass in how artists can build a fandom.