Where does a hit come from in 2023? ft. Asees Kaur, Padmanaban NS (Spotify India), Bhavya Anand (BluPrint)

This week, we present a special episode that was recorded live at the All About Music conference in Mumbai this past weekend. We begin the show with a look at the contribution of different labels, languages and genres to the tracks to have reached the top ten of the Spotify Weekly Top Songs India chart over the last eight months, and then discuss the difference between a trend and a hit, the importance of artist' fandoms, and how the very definition of a hit can vary, with our guests, singer and chart topper Asses Kaur; the head of  artist and label partnerships at Spotify India, Padmanabhan 'Paddy' NS; and the co-founder of artist development agency Bluprint, Bhavya Anand.

We would like to thank our friends and partners who helped us bring this to life: Chandni Soni, Ashish Jose aka Tarqeeb, Roydon Bangera, Nikhil Udupa, Savio Fialho, Krishna Ahuja, Luxman Gupta.

PS: We mention some stats and graphs in the start of the episode. You can see them here: bit.ly/3PxMbce