EP 118 - Mapping Innovation: A Playbook for Navigating a Disruptive Age with Greg Satell

“Every Square-Peg Business Eventually Meets Its Round-Hole World.” - Greg Satell

On this episode author, speaker and consultant Greg Satell shares with us the principles of his latest book: Mapping Innovation.

In this show we discuss:

• How so-called geniuses Einstein, Darwin and Fleming needed more than their individual genius to bring their ideas to life
• Why innovation fails
• A better understanding of innovation by dispelling myths
• How Blockbuster, Kodak and others were well aware of the threats that disrupted them
• How Air BnB and Hotels serve different market needs
• New tools to frame problems
• How innovation in the digital age has evolved from previous times
• How collaboration is king
• Highlight that you need to re-energise your human capital not just your technological resources
• Why we need a personalised portfolio approach to our innovation efforts
• How Google, Amazon and others prepare for their eventual cash cow disruption

You can learn more about Greg here:

https://www.digitaltonto.com

https://www.gregsatell.com