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The Innovation Show

EP 135: The Writer's Process: Getting Your Brain in Gear with Anne Janzer

44 min • 9 december 2018

For centuries, people have searched for ways to access inspiration and streamline content creation. Whether praying to the muses or shutting themselves into dark rooms, authors use trial and error to find the methods that work for them.

What if we could apply cognitive science principles to determine our own perfect methods for creativity and productivity?

We welcome the author of “Writing to Be Understood, Subscription Marketing, The Workplace Writer’s Process and the focus of today’s episode  “The Writer's Process: Getting Your Brain in Gear", Anne Janzer

We talk about:

  • Behavioural writing sciences
  • Anne’s 2 writing systems, The Muse and the Scribe
  • The focus and discipline of the Scribe
  • The intuition, creativity, and empathy of the Muse
  • Attention and focus strategies
  • Flow
  • Managing time
  • Self-discipline and procrastination
  • The 7 step writing process
  • The drafting period
  • The revision period
  • What type of editor
  • The biases we will encounter
  • Feedback
  • Corporate Writing

More about Anne here:

https://annejanzer.com/writers-process/

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