EP 243: Understanding How the Future Unfolds: Using Drive to Harness the Power of Today's Megatrends with Mark Esposito

Your business’s success depends on how you prepare for the future. While business leaders of the past looked in the rear-view mirror to predict the road ahead, we must look at the greater forces affecting the social, business and economic world today—megatrends. 

Our guest today is here to share a fresh, holistic way to think about tomorrow by preparing for it today: He calls it DRIVE. The DRIVE framework examines five interrelated megatrends: 

• Demographic and social changes

• Resource scarcity

• Inequalities

• Volatility, complexity, and scale

• Enterprising dynamics 

It is a great pleasure to welcome Mark Esposito, the author of “Understanding How the Future Unfolds: Using Drive to Harness the Power of Today's Megatrends”.

Some great news as ever, Mark has kindly offered a copy of the book for the innovation show community, just sign up to our newsletter on www.theinnovationshow.io