Elayna Caldwell, SRAM Brand Director of MTB

I am honored to share an interview with The Inside Line's first female guest, Elayna Caldwell. Elayna is Brand Director of Mountain Biking at SRAM. She has a long history in our sport, starting out as a hobbyist racer and eventually finding her way into the industry by way of a an entry-level marketing position at RockShox back when it was based in Northern California. We discuss some of her journey in the sport, how she arrived at the top of the SRAM food chain, women's racing and the women's market in mountain biking, as well as, triumphs and challenges of her career. Elayna is a candid woman who won't hesitate to share her opinion, and her genuine passion for mountain biking shines through. I hope you learn something, laugh and enjoy the interview as much as I enjoyed conducting it. -spomer