Picture this: You move from Florida to the West Coast, only to hear the siren song of mountain biking. In a matter of years, it takes over your life. You move to a small, mountain bike-centric town and the house you move to is strategically located a short pedal from the local trail network. You make your passion your job, you write about riding, and dedicate your livelihood to sharing the lives of mountain biking's biggest names. Along the way, you ride nearly every day. Rain gear is for riding in the rain and bike lights are for riding at night. Your worldview is through the lens of bikes and your view of bikes is about the people on them.
There is an element of that story in each of us but the complete picture is that of Lacy Kemp. Part of Kona Bicycles' marketing team, Lacy has a rich history among the heroes of our sport. She's a writer, a rider, an advocate, and has an idea or two about some things.
How rad is this? Our friends at Santa Cruz announced that their PayDirt initiative has named 16 organizations as the first funding recipients in the company's three-year, $1 million pledge aimed at trail building and mountain bike development across the globe.
With all these new trails, you’re going to make sure you have the right gear for the ride. Hit up jensonusa.com/sale so save big on bikes, riding gear and components. whatever you need, Jenson has it through their online store and, you can even save 10% off qualifying items by using coupon code InsideLine (all one word) at check out.
Maxxis is a long-time supporter of the Inside Line. We love their tires and we’ve noticed more bikes are being spec’d with their MaxxGRIP rubber tires. Are you a MaxxGRIP type of rider or a MaxxTERRA, maybe one of each? What about you MaxxSPEED riders? They’re the goods for some serious hauling. Whatever compound you choose, Maxxis will keep you blasting the trails this autumn. Dig into more on maxxis.com to learn more about their tire constructions and compounds.