Santa Cruz Bicycles to Give $1,000,000 To Trail Projects - The PayDirt Fund

Santa Cruz Bicycles commits to giving away $1 million to projects that increase access to trails

This is our commitment to increasing access to quality trails. We’re pledging to give $1 million over the next three years to trail development projects, local and national advocacy organizations, events, and programs geared toward creating and strengthening access to trails.

Santa Cruz wants to support activities that benefit riders and their local communities. And, we want to inspire others to do the same.

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PayDirt is about supporting grassroots organizations to do the silent work of advocacy to build or maintain the trails we all enjoy. Any group who has an idea or running project that increases access or improves the experience of mountain biking can apply to the PayDirt fund. Starting today.

Apply today - www.santacruzbicycles.com/paydirt

Starting November 19th we’re opening up the application process for local organizations and projects to apply for funding.

Any project that increases access for mountain bikes will be considered; whether that’s building trails, supporting local trail and MTB organizations with their advocacy efforts, trail builders or providing opportunities to get more riders on bikes more often.

Long-time supporters of good causes

SCB has long supported people and groups that provide greater trail access. We've partnered with groups like Sierra Buttes Trail Stewardship since their inception on the quest to create sustainable recreation-based communities in California’s Lost Sierras region through trail stewardship, job creation and world-class events. We started by supplying Greg Williams with bikes for his rental/shuttle business back in 1994 and we’ve supported the Downieville Classic since the beginning. We’ve been supplying SBTS with bikes for their annual $5 Per Foot campaign, which to this day has raised over $400,000 thanks to riders everywhere. We continue to offer our financial support to SBTS each year and want to continue that relationship long into the future because they’ve got a lot of big plans for that area...

Locally, in Santa Cruz, we are big supporters of Mountain Bikers Of Santa Cruz (MBoSC). Despite the origin stories from Marin County, mountain bike trail access in California does not come easy. Despite being the home to a lot of mountain bike companies and a lot of mountain bikers the number of legal and non-threatened trails isn’t that great. Of the 220 miles of official trail in the county, less than 40 are open to mountain bikes. MBoSC works to support, preserve, and expand trail access and responsible mountain biking in Santa Cruz County. Every employee of Santa Cruz Bicycles is a member of MBoSC, we attempt to encourage as many of our staff to go out and dig alongside MBoSC, we’ve partnered on several fundraising programs in the past and we’re increasing our commitment to them for the future through event partnership of the Surf City Cyclocross series (the USA’s longest-running CX race series) and the Old Cabin Classic in Wilder Ranch State Park. Both events are held a stone’s throw away from our bike factory in Santa Cruz.

The San Vicente Redwoods trails project is something that’s been brewing for a while. When a large area of wild space on the coast just north of town became potentially accessible by the public Santa Cruz Bicycles led a local industry syndicate to fundraise for the property’s recreational trail plan. This collaboration meant we were able to raise the funds necessary to get through the project planning stage (which was executed by MBoSC and SBTS), and we want to see it happen so we threw in an additional $500,000 in the campaign to raise the $7m the project will cost (it’s not just trails, but also infrastructure, maintenance and wildlife&