007: How to Sell Art on Instagram with Tyler J. McCall

Instagram expert Tyler J. McCall and Miriam Schulman talk all about Instagram. Discover how often to post on Instagram, how to use hashtags and why using Linktree is lazy marketing.

Tyler teaches entrepreneurs on how to use Instagram with intention. He shows people how to convert you followers into customers and stresses the importance of a well crafted Instagram strategy. He believes that you can use Instagram to sell your art.

In this podcast, you will discover...

• (04:30) Miriam gives some background on who she is and what she does
• (06:07) Figuring out Instagram strategies, systems and how the algorithm works
• (08:18) How often you need to post
• (10:06) What hashtags actually do
• (11:39) Why posting infrequently is still effective
• (12:17) The other things to do on Instagram, besides posting, to increase followers and engagement
• (12:56) How to work out which hashtags to engage in so you can find art collectors rather than just other artists
• (13:41) How you can engage with locations on Instagram
• (14:00) Ways of working out the kind of people to engage with so you can find buyers
• (15:30) How you can figure out the best posting time for you and why it doesn’t really matter
• (17:10) What IGTV is and what it’s benefits are
• (21:01) The three places you can do clickable links in Instagram
• (20:23) Advice on how to use IGTV
• (22:22) Why Linktree is lazy marketing
• (24:23) The importance of thinking about where to send your followers when they click on the link on your Instagram profile
• (25:48) The artists Tyler follows
• (26:42) The biggest mistakes artists make on Instagram
• (27:34) Suggestions on how to make posting your art about your followers rather than just you
• (29:20) Lauren asks- ‘What counts more – comments, likes or impressions and how do they increase your reach?’
• (32:06) How user habits on Instagram have changed
• (32:51) What the profile visits number means and why we should not get obsessed with analytics
• (35:09) Pat wants to know how to stop ghost followers
• (36:33) How your beliefs about Instagram are important and if you believe Instagram won’t work, then it won’t

For full show notes, go to schulmanart.com/7 

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