009: Licensing Your Art with Tara Reed

Today,  I’ve invited artist Tara Reed to chat about art trends and how she works with an art agent.

I met her at the annual Surtex Show in New York. This is where manufacturers go to check out artwork and designers. So if you ever wondered how that floral pattern got on your Kate Spade bag- the design was most likely licensed to Kate Spade by the artist. (sometimes manufacturers have their own in house design team)

Part of being an artist who creates patterns and artwork for home decor, giftware and fashion means keeping an eye out for trends.

 

In this podcast, you will discover...

• What's trending now in art
• What's it like to be a licensed artist
• How to work with an art agent

• Discussing the trends Tara and Miriam spotted at Surtex (03:30)
• The amount of influence trends actually have on Tara (06:47)
• How Tara prepares and produces artwork for shows (10:28)
• How art licensing works (11:34)
• What Tara’s tropical bird collection looks like (13:12)
• Whether it matters what medium you work in (15:08)
• How changes and alterations work when it comes to finalizing a deal (17:57)
• How the number of collections Tara has to show were less when she was her own agent (19:02)
• Why Tara decided to have an agent rather than representing herself (19:54)
• How Tara ended up having an agent (22:05)
• How Tara plans her collections around trade shows (23:39)
• Feedback Tara’s agent has been giving her that is improving her work (26:52)

for full show notes, go to schulmanart.com/9

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