024: Words That Sell: Copywriting for Artists with Kimberly Houston

Pictures alone will not sell your art. If you want to sell your art online, you need words. In this episode I look at the words that you use on your website. I am excited to talk to Kimberly Houston, a copywriter and web marketing strategist. She helps creative business owners stand out in an overcrowded market and has experience of working with artists.

We talk about the 3 pages you need on your website and how to structure those pages. We discuss the importance of story, why you need a call to action on every page and whether you need an artist statement.

In this podcast, you will discover...

• (04:18) The 3 pages every creative needs to have on their webpage
• (05:11) The elements you need on your home page
• (06:40) Why the copy on your website is important for SEO
• (08:05) What should come first – the copy or the design?
• (10:10) Why the about pages needs to be about your audience as well as about who you are
• (12:02) That it’s important to have a call to action on every webpage
• (14:03) How a website is always a work in progress
• (15:01) Discussing the page you sell your work from
• (16:39) How to deal with multiple collections of art on your galleries
• (18:38) Writing copy for an individual piece of art
• (20:12) That people want to know the story behind the art
• (21:13) How I repurpose copy from my Instagram for my website
• (22:22) That people tend to prefer conversational, story based copy
• (23:19) That one of the biggest mistakes, Kimberley sees is writing in the 3rdperson
• (25:47) How there are so many things an artist can write about that would be interesting to creators
• (27:44) Do you need an artist statement on your webpage?
• (30:33) That you have to stick with your email list

For full show notes, go to schulmanart.com/24

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